Mazda USA - The Soul Of Mazda Driving Matters - IMedia9 - Automotive


Thursday, November 2, 2017

Mazda USA - The Soul Of Mazda Driving Matters

The average American spends 101 minutes per day behind the wheel.1 That’s a grand total of about 37,812 hours or more than four years of their life.2 So shouldn’t we make the most out of every second? We believe that a car shouldn’t just be about getting from A to B. It should celebrate the drive. That’s why we build every Mazda with the goal of bringing people joy. We engineer a responsive drive that makes people feel connected. We design intuitive, driver-centric cabins. And we create safety technology to give them even more confidence behind the wheel. We do it all to make each and every drive that much better. Because Driving Matters.

 Have you ever thought about the way your car makes you feel? Does it make you feel anything at all? Or is it just a piece of sheet metal? Simply a way to get you from A to B? We believe a car should stir the emotions. It should make your heart race before you even get behind the wheel. This is our mantra: Make cars that make driving matter. That’s why we build every Mazda to inspire, excite and most of all – bring people joy. This philosophy guides everything we do. From technology, to design, to safety. Our cars are built by insightful craftsmen and detail-obsessed engineers who love driving just as much as you do.

We engineer cars that deliver pure driving joy. That starts with alluring design that conveys soul and personality. Design that is uniquely Mazda. Each and every car in our lineup is made to appeal to the senses, and design is the language we use to communicate that. Because we believe your emotional response to them is just as important as their mechanical response to you.

When we say “Driving Matters,” we’re referring to so much more than the simple act of operating an automobile. It means that everything you touch, see and experience when you’re behind the wheel matters. Not only should your car respond perfectly to driving input, but every system should be intuitive, instilling a sense of harmony and confidence. That’s why we continue to invest in new ways to connect car and driver.

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